Kids helping kids through
celebration, education and

  find out more


Purple Cake Day is thrilled once again to be a charity of choice for WOW®. This partnership is a great fundraiser for the kids in the projects we support. You can PURCHASE TICKETS HERE, or find out more here. And we would love you to help spread the word about these fundraising tickets, which are available for a limited time only. Thank you!

Welcome to Purple Cake Day
Hello. Welcome to Purple Cake Day!

It's not just about cakes – it's about kids helping kids all over the world. 

“We learn about kids in other countries, and raise money to help them get an education,” says Skylar – Purple Cake Day student ambassador.

Yes, literally thousands of you have participated, learnt, celebrated, and fundraised for kids in Haiti, Nepal, Kenya and Vanuatu. We love hearing about your purple adventures.

You can get involved any day that suits - just choose a day and GO PURPLE! 
Click here for ideas to get you started. And here to see this year's event posters.
Watch a short video: There are lots of exciting ways to get involved!


Purple Cake Day only exists because people like you, parents, teachers and children themselves decide to get involved. We are pleased to announce that we have awarded these grants to our fantastic project partners from your 2016 fundraising:

(You can download a printable poster of the results 
here. Feel free to shout it out to your communities and friends!)

Our Mission

Purple Cake Day is a charity event that supports children worldwide to receive the education they need to break the poverty cycle and create a better future for themselves, their families, and their communities.

Purple Cake Day is about 'kids helping kids'. The activities celebrate and connect children around the world, helping them learn about their role in the global community, and grow their sense of compassion, respect and leadership.

"Purple Cake Day is a chance for children to learn about generosity, compassion and awareness of children less fortunate than themselves. Instilling these values in our children is priceless." - Dame Suzie Moncrieff, WOW®, Purple Cake Day Patron.

Who We Help: Purple Cake Day 2017

At Purple Cake Day we know we can't do everything. That is why we concentrate on continuing support to these existing education projects, in Haiti, Nepal and Kenya.

  • Haiti: we fund schooling for primary and secondary children from a tent camp with Children of Haiti Project (COHP)
  • Nepal: we support pre-school and early primary children and teacher training with First Steps Himalaya (FSH)
  • Kenya: we fund 15 x 4-year secondary scholarships to children from poor families with Hilde Back Education Fund (HBEF)
  • We also fundraise for an Emergency Children’s Fund, so that we can respond to global humanitarian crises affecting children. In 2016, it went to help the Children of Haiti Project who opened up their school doors to house and feed students and families whose homes had been damaged in Hurricane Matthew.

What’s the Problem?

  • about 58 million children worldwide are not enrolled in school
  • millions more are in overpopulated classrooms without text books or qualified teachers
  • education accounts for just 2% of global humanitarian aid

What happens to children in poverty?

Without a quality education children face a bleak future, a struggle to survive and thrive.

  • 15% of the world’s children are involved in child labour, taking away their right to learn and play
  • 6 million children under 5 years old die each year, mostly from pneumonia, diarrhoea and malnutrition
  • 11% of girls are married before they turn 15, jeopardizing their rights to health and education
  • millions of children annually are forced into fighting in violent conflicts and suffer devastating physical and psychological damage that can often never be repaired

What’s the Solution?

Education is the proven single most important factor in reducing poverty. Girls and boys who learn to read, write and count will have more opportunities.

  • increased job and income potential resulting in economic growth for countries
  • better hygiene leading to healthier communities with lower rates of child mortality
  • respect for girls rights improving their own prospects and those of their families and communities
  • happier societies that foster peace not war

About Purple Cake Day

Purple Cake Day is a charity event that supports children worldwide to receive the education they need to break the poverty cycle and create a better future for themselves, their families, and their communities. NZ Registered Charitable Trust No. CC44756
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